Seth Godin's book "Purple Cow" describes what it's like to see a cow in the country side for the first time. It's exciting. You might even go "moo." But after a while, all cows in the country start to look alike and you stop noticing them. Unless you saw a Purple Cow. Then you might turn your head to take a look. So how do you see a Purple Cow in a city where there are no cows?Well, the idea of the Purple Cow concept is being something remarkably different from all those similar things around you. All cities are full of houses. All are pretty much the same. But every once in a while an architect moves into your neighborhood. They love to find an open lot and build the home of their dreams. And the homes they build for themselves are Purple Cows. Love them or hate them, these buildings stand out and say, "an architect is home."
