When IKEA decided to open a new location in the Portland area, it found itself building in the new remote shopping area -- Cascade Station. The future appears bright for this new shopping area with its close proximity to the PDX airport, the Glenn Jackson bridge (which crosses over to the state of Washington), and the new light rail transit center.The concern for IKEA must have been on how to promote its new store in what can only be deemed as a destination location. Do you know what they decided to do? They decided on a REALLY BIG SIGN.
The sign IKEA erected stands 100 feet tall and proudly announces their new location. This sign can be seen from miles around and had IKEA chosen not to erect it, they would surely be lost in the hustle and bustle of airport commuting. I'm sure IKEA never wanted to hear the dreaded phase, "Oh, I forgot you had a store over there."
With thousands of people flying in and out of the city of Portland everyday it is up to IKEA to do something BIG to get their attention. There's nothing better for marketing to foot traffic (or car traffic for this matter) than a REALLY BIG SIGN.
