The minute you see an huge arch featured in a photograph you instantly recognize it as being the city of St. Louis. The same is true for the Space Needle of Seattle and soon Portland will be branded as the city with an Ariel Tram.While the Tram was designed to carry workers to a hospital atop a southwest Portland hill, its marketing function is hardly mentioned. I'll guarantee that you'll soon be able to find glorious sunsets and sunrise shots of the Tram on postcards all over town. These cards will then be mailed around the world thus began the steady process of branding Portland, Oregon as the city with a shiny silver Aerial Tram.
This type of direct mail marketing that is likely to garner national news and draw tourist interest to a city that until now hasn't had a major monument of its own. A smart move by a city looking to improve on an already outstanding brand.So when you think to yourself of how the rest of the world visualizes your city, ask yourself, "What does my city's postcard look like?"
