You've probably seen or hear that Cingular is now the "The new at&t." Wait a minute. Wasn't AT&T Wireless bought up by Cingular? I mean, I used to have my wireless service with AT&T and then it was Cingular and now it's at&t. What gives? I just had to know, so I call my local Cingular dealer.A male staffer over the phone told me that nothing was changing with my service but just the name was changing. I reminded him that it was just AT&T a year and a half ago. He agreed with me and stated again that the change was in name only and not in service. It was only going to affect them only internally. That's when I had to chime in and say, "So what's new about AT&T?" If you've been paying attention to the way I refer to AT&T and how Cingular refers to at&t you'll "see" what the difference is. Still don't have it yet?
Here's the difference. The old AT&T used all caps in its logo, where the new at&t uses all lowercase letters. When the staffer told me this I said, "What? So the only thing new with AT&T is that it modified its logo?" He replied, "Yep. That's it." I politely thanked him for his time and decided to forget all about it. That is until I started seeing the "The new at&t" plastered everywhere. They must be sending tens of millions to get the word out. What's the lesson here?If you want everyone to think you're new but you're not, just spend a lot of money on advertising to tell everyone that you're "new." And heck, maybe just making your old logo new by changing the case of the letters like AT&T did, or is that at&t. I guess as long as my service stays the same I'm okay with the new at&t. I was just looking forward to something "new" from at&t. Wait a minute, I guess there is something new for me from at&t. I get to type their name in a new way. Plus, they have me talking about them so I guess the advertising must be working.
