Art Is Everywhere - Powell's Bookstore

The problem is most of us don't take the time to stop and view it. I try to take a mental note of where art can be found in the areas I travel the most. In my experience, art has a tendency to hide in plain view.

Take Powell's Bookstore in Portland, Oregon for example. Way up on the third floor, in the area reserved for book readings, you will find a gallery of surprisingly different art that is well worth the trek. I bet many shoppers go to Powell's to find a wonderful new or used book but don't realize the art offering on the third floor. And let me tell you, every time I venture up there, I am always surprised to find art that I wouldn't normally see on my daily travels.

So the next time you find yourself out and about, stop and enjoy the art.

Most Advertising is Dead on Arrival

This is the famous quote from advertising strategist, Chris Riley, who felt that "most advertising is dead on arrival." Why you might ask?

Well, Chris realized that the world is cluttered with too much advertising causing people to ignore advertising all together. So what is an advertiser to do?

An advertiser must focus their ads on a narrow target market. What does that mean?

Don't blast ads every where across the globe hoping that the right person will view it. Find out who that "right person" is and then give them advertising they won't mind seeing in their world.

What is Remarkable?

Seth Godin is a recognized marketing guru who created the idea of the Purple Cow. His basic idea is that to become a successful business or marketer, one needs only do the following:
1) Be remarkable.
2) Network with people who want to hear from you.
3) Get customers.

His idea has become a goal for myself and my design and marketing firm -- to be remarkable.