Kick-start 2008 with these easy to implement marketing gems.1 | A Signature Item That Stands Out
On average we send and receive 20 to 40 emails a day. That’s 6,000 to 12,000 a year – wow. It's pretty amazing when you stop to think about it. Why not use the opportunity to remind your customers or clients about your products and services. Simply place your unobtrusive, one-sentence reminder just below your signature, title and contact information. We recommend that you frequently change this tag-line to keep the area fresh and new.
2 | Voice Mail With A Message
When someone tries to call you and your voice mail picks up, this is a great place to say more than just your name and “please leave you name and number.” Add your company tag-line to the greeting or better yet, state what your company is all about in a clear-cut sentence. We’ve added to our voice mail, “Thank you for calling the Brian Thomas Wright Creative Group – providing design and marketing for your growing business. Please leave your name and number and we’ll be sure to call you right back. Thank you.” The perfect way to remind past, present and new clients who your are and what you do.
3 | Focus On Great Customer Service
The most inexpensive line item on any marketing plan is to provide excellent customer service. Trouble is that it can also be the hardest thing to do. As customers and clients become more and more demanding, it’s becoming harder then ever to be all things to everyone. So pick just one customer service item you want to improve and focus on improving it. You’ll soon find that staying consistent with that one focus will lead to excellent, consistent customer service all yearlong.
2 | Voice Mail With A Message
When someone tries to call you and your voice mail picks up, this is a great place to say more than just your name and “please leave you name and number.” Add your company tag-line to the greeting or better yet, state what your company is all about in a clear-cut sentence. We’ve added to our voice mail, “Thank you for calling the Brian Thomas Wright Creative Group – providing design and marketing for your growing business. Please leave your name and number and we’ll be sure to call you right back. Thank you.” The perfect way to remind past, present and new clients who your are and what you do.
3 | Focus On Great Customer Service
The most inexpensive line item on any marketing plan is to provide excellent customer service. Trouble is that it can also be the hardest thing to do. As customers and clients become more and more demanding, it’s becoming harder then ever to be all things to everyone. So pick just one customer service item you want to improve and focus on improving it. You’ll soon find that staying consistent with that one focus will lead to excellent, consistent customer service all yearlong.
