Thursday, April 17, 2008

Your Best Marketing Tool

The business card is one of the most recognized and widely used marketing tools. However, it is also the most under utilized. While networking, you should always have a stack on hand. This is the best way to get your contact information into the hands of those who potentially want to use your products or services. Sounds simple enough, but I’m sure we’ve all had the experience of digging around in our pockets looking for a business card only to end up writing our contact information on a napkin.

There are countless design configurations for a successful business card, but the basic rule is to make sure that your contact information is easy to read and easy to find. Your business card is the first glimpse many will have of your company’s brand and it’s important that your card represents your image well.

As your company’s staff grows, every person who hands out a business cards is further expanding your brand awareness. This seemingly insignificant two-inch by three-and-a-half-inch card can play a major role in helping your business becomes a recognized brand.